Marketing Calendar Office is revolutionizing the way marketers plan, budget and implement their marketing plans. No more word documents, spreadsheets, or project software to track. It’s a REVOLUTION!
MARKETING CALENDAR OFFICE, is a Web-based Marketing Calendar to assist you in scheduling and accomplishing your annual marketing plan no matter how large or small your marketing team is. Easy to setup, use and AFFORDABLE!
MCO is a 100% Web based marketing calendar that has an intuitive interface, easy, simple and quick to use; view, update and enter marketing plans with assigned tasks as well as keep track of your different types of advertising and results. With unlimited calendars, you can still limit user access with our secure log-in procedure.
Become a more productive marketing team and save your organization dollars with our MARKETING CALENDAR OFFICE. Easily and quickly layout your annual marketing plan and track your budget as you go. MCO is designed to provide a year-long overview of every marketing campaign, event or project you want to launch in the coming year. It functions a lot like the everyday calendar as it marks the passage of time, events, deadlines, tasks, press releases, budgets, campaigns and more.
MCO continues to strive to make your marketing efforts easier with our new version 2.2. Some of our new features include:
- Create your own Individual Task Templates
- Create your own Group Task Templates
- Send an email within MCO
- Attach Files - now files for press releases, brochures, direct mail pieces, etc. can be attached to the appropriate task or item allowing you to keep all information in one place
- Others outside your authorized users can now be assigned projects and tasks with email reminders
- Copy a Calendar - No need to have to re-enter your entire plan for next year, just copy a calendar then make the necessary adjustments
- Roll Up Calendars - using more than one calendar, now view them as one
- Permissions for Authorized Users - permission settings are more detailed so multiple calendar viewing can be more limited
- Completed Tasks - can be viewed under their own separate tab
Create as many marketing calendars as you need, each with as many marketing campaigns and events you have.
- Plan by day, week, month or yearly.
- Calendar views include Standard, Dashboard or Gantt.
- Plan who to target, when and how.
- Create a trade show, events, annual promotions calendar for the year
- Publish press release schedule
- Publish a calendar of key product release dates
Create campaigns for any calendar with complete plan details such as budget, tasks, dates, or projects for the campaign such as direct mail, media advertising, etc.
- Enter comments for each campaign
- Track results for each campaign, no guessing next year
- Track budget for each campaign and actual expenses
- Shows status completion of each campaign
- Attaches each project per campaign
Events
Plan trade show events, receptions, special events, fundraisers and assign budget and tasks, due dates and more.
- Assign all tasks, status tracking of each task
- Include all projects for each event
- Attach event to a campaign or keep it separate
- Email reminders for tasks
Task Scheduler
The Task Scheduler lets you assign tasks, track each task and assign dates.
- Each task is attached to a campaign, project or event
- Each task has a start date and due date
- Status tracking of each task
- Approval assignments
- Cost association
Press Releases
Schedule press releases and assign author.
- Name topic
- Who should send
- Who to send to
- Send date and approval
Approvals
Note who needs to approve a task or press release.
- Assign due date
- Shows approved, reviewed or no action
Contact List
The Contact List is like any other contact list with name, company name, address, phone numbers, email address, title, etc.
- Provides one place for all marketing vendors and advertising contacts
- Who to contact for specific purposes
- Import contacts from Outlook
- View groups, i.e. printers, email services, media, etc.
Budget Tracker
Allows for the user to enter the annual budget by total and by category. Tracks budget as you layout your annual marketing plan.
- Assigns costs to campaigns, events, tasks
- Track actual costs
- Track Income revenue and costs for special events
- Track category spending for your budget, i.e. radio, TV, direct mail, etc.
- Budget views for campaigns and events
- Worksheet summary for each campaign or event
- Budget summary for each campaign or event
- Track annual budget, planned budget and remaining budget
- Expense and Income attached to projects and tasks
Reports
Print reports and schedules for top executives, sales team or marketing team.
- Print calendars, campaigns, tasks, events, press release schedules with details
- Print budgets for campaigns, events with comments and results
- Print summary reports
Misc
Other features:
- Search feature
- Secure login
- Off-site access
- No loading or updating software
- No worries with your IT Department
- Customize with your own logo, FREE
- Training and support included
- Email reminders (optional)
- Give your advertising agency access
- Easy setup tool to empower selected users for what you want them to have access to
- Track estimated expenses vs. actual expenses
- Track results
- A permanent record to review for next year’s planning



